Space age serum: Miracle serum that can turn back the clock. Really?

Miracle cure: Bioeffect contains a concentrated form of EGF, a molecule that occurs naturally in skin

They say this is the new must-have skincare ingredient. They say it's so effective that using just one drop, twice a day, can make your skin look hugely better within just six weeks. Since a serum containing this ingredient launched in Iceland six months ago, it has proved such a sensation that one in five women there have abandoned their normal skincare in favour of this ­miraculous stuff.

The product is called Bioeffect and its magic ingredient is EGF, or Epidermal Growth Factor, to give it its full name.

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